Emerging Intelligent Technologies by 2030: Driving High Performance in Morocco’s Tourism Sector
Distinguished Speakers
Tourism institutions
Symposium Chairs
Prof. Mostafa Ezziyyani Abdelmalek Essaadi University - Morocco
AI2SD General Chair
Mrs. Fatim-Zahra AMMOR Minister of Tourism, Crafts and Social and Solidarity Economy
Symposium Honorary President
Mr. Adnane Afquir, ISITT Director
Symposium Honorary Chair
Prof. Siham Rekiek, ISITT - Morocco
AI2SD Symposium Chair
Prof. Hakim Jebari, ENAT - Morocco
AI2SD Symposium Chair
Prof. Abdelhaq Mouhtaj, ISITT - Morocco
Symposium Track chair of
Dr. Lamiae Chibani, ISITT - Morocco
Symposium Track chair of
“As leaders in global tourism, we acknowledge the transformative power of AI in revolutionizing the travel industry. AI innovations promise enhanced traveler experiences, improved accessibility, and increased operational efficiency. We’re dedicated to responsible AI adoption, ensuring ethical use, and maximizing benefits for global tourism equity and sustainability.”
Prof. Dr. Mostafa EZZIYYANI
Speakers, Professionals and Experts
AI2SD Symposium Track of
Special Panel N°1 :
Prof. Abdelhaq Mouhtaj, ISITT - Morocco
Symposium Track chair and Moderator
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AI2SD Symposium Track of
Special Panel N°2 :
Dr. Lamiae Chibani, ISITT - Morocco
Symposium Track chair and Moderator
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Themes of Discussion
Panel 1 :
Discusses
Panel 2 :
Examines
Roles of Global Organizations in AI Technologies for Tourism
Regulation and Standards: Establish guidelines to ensure the ethical use of AI in tourism, including data privacy, safety, and equitable access for all travelers.
Funding and Support: Allocate resources to research and development of AI-driven tools that enhance tourism services, such as personalized travel recommendations and sustainable destination management.
Capacity Building: Offer training and educational programs to equip tourism professionals with the skills needed to implement and manage AI technologies effectively.
Collaboration and Networking: Foster partnerships between governments, tourism industry players, and academic institutions to promote best practices and innovative solutions in the use of AI for tourism.
Innovation and Sustainability: Encourage the development of AI solutions that enhance traveler experiences, improve operational efficiency, and promote environmentally sustainable tourism practices.
Policy Development and Regulation
Global organizations establish regulations and guidelines to govern the ethical use and integration of AI technologies in tourism. They ensure adherence to safety standards, data privacy protection, and equitable access, fostering trust and reliability in AI-driven tourism solutions. These guidelines help ensure that technology enhances travel experiences while promoting sustainable and responsible tourism practices.
Investmen Research and Development
These organizations allocate resources and funding to support research initiatives aimed at advancing AI technologies in tourism. By driving the development of new AI algorithms, travel planning tools, and personalized tourism experiences, they accelerate progress in the delivery of innovative and sustainable tourism services.
Investment Strategy
Global organizations facilitate capacity building and training programs to equip tourism professionals with the necessary skills to effectively utilize AI technologies in the industry. These initiatives aim to enhance expertise in using AI for travel management, customer service, and sustainable tourism practices.
Advocacy and Collaboration
Fostering collaboration among stakeholders, including governments, industry partners, and tourism providers, promotes knowledge sharing, best practices, and collective action. This collaboration drives innovation, enhances traveler experiences, and supports sustainable tourism development.
Partners
